Led by vice president Antoinette Beenders the Aveda creative team created this great collection of hairstyles that they simply call the “Prism Collection.” The styles offer distinct textures and unique shaping. The colors
in the collection of styles are truly what set it apart.
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Using contrasts is the theme of the collection. When you think about a prism you think about the intensity of the colors involved and that is what this collection aimed to capture. The haircuts are geometric shapes that
add intensity to the style. The colors are offset by the unique cuts of the collection. Shades are graduated and reflective in nature. The volume of the hairstyles gives an extra hue to the colors that are used.
When it comes to fashion, hair is an essential part. These styles directly link the worlds together combining hairstyles with clothing styles. Playing with colors and folds to create looks that are truly works of art.
Creative Direction: Antoinette Beenders for Aveda Hair Color: Ian Michael Black Hair Stylists: Kurt Kueffner, Ricardo Dinis Makeup: Rudy Miles Photography: Miguel Reveriego Wardrobe Stylist: Marie Chaix