After a summer full with soft, romantic and feminine looks, it is time to toughen up! The new “Essential Looks” collection by
Schwarzkopf Professional – The Fusion Collection – rings in the return to courageous glamour and to a wild fall / winter season!
An exciting premiere for Essential Looks: the Schwarzkopf team has created a second, commercial variation to each new trend.
(Click for larger photos)
For the first time with an Essential Looks Collection the fashion focused looks are combined with an additional, softer and at the
same time more commercial interpretation: for each of the four new looks there is a trend and a style variation. This way the
Schwarzkopf team shows that each trend allows many different options. The style variations provide a direct suggestion for a more
relaxed version of the new fashion trends.
Steve Hogan, Essential Looks Creative Director says: “At Schwarzkopf Professional we believe in change. Fashion changes constantly
and we want to do the same. The fusion collection does not only deliver insider information about the coming fashion, but a complete
portfolio with amazing looks, that give enough room to individuality.”
