Joico Goes to New Dimensions with Artificial Reality.
“Artifice“, “Simulated” and “Surreal” are the very fitting names for the three expressions of Joico’s Artificial Reality hairstyles collection.
Lines between the natural and the synthetic blur. Contrasting elements create tension and a new dynamic. Nothing is at it seems and you’d better
be ready for surprises. Techno meets romance and straight lines loose themselves in lush and disobedient waves.
Shapes and color come to together to create sculptures of hair, color supports the form and renders the creation into wearable art.
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Artifice: cropped angular sections mesh perfectly with longer strands that are taking on their own life. As contrasting as the cut so is
the color - strategic plays with dark browns and beige to light blonde tones.
Simulated: romantic girls gone sci-fi. Lush waves suddenly make way for straight sections. Ideal for shoulder length hair, the styles
appear in deep auburn base shades that are enhances with lighter, warm shades and are cut in layers that are deliberately kept unruly,
mixing textures and lengths to one sensual symphony of hair.
Surreal: Dive into the world of dreams and where all rules are turned upside down. Hair is taken out of its own limitations by mixing
heavy under cuts with light fringy sections, different lengths and contrasting hues of color from amaretto to blonde and copper create
a new dynamic that exudes energy, individuality and the courage to live outside the box.
For all styles Joico offers their Brilliantine Pomade and JoiMist Medium as flexible, touchable, yet strong styling solutions.