Q: How long do highlights last and how often do you need to touch them up?
A: Well, since highlighting the hair is generally a bleaching process, as new growth emerges in the hair, you will find the highlights
seem to move farther down the hair shaft. The actual color change from highlighting is, in effect, permanent. Your highlights will
only “go away” as the new growth emerges.
Most people find that they need to have their highlights retouched every six to eight weeks. Since
the hair grows an average of ˝-inch per month, at the end of eight weeks you will have an average area of one inch at the scalp where
the natural color is present before the highlighting color appears.
In some cases, depending on the hairstyle involved, you may be able to wait longer than normal for
a retouch service. However, be sure not to wait too long, since you want to make sure your hair looks its best.