



Hair, Beauty & Fashion News
Eva Longoria Loses Her Long Locks for ‘Housewives’ Role
Hollywood, California, USA – “Desperate Housewives” star, Eva Longoria, has been seen without the long flowing
tresses that have been her signature look for the last several years. She’s now sporting a snazzy asymmetrical bob, reportedly for her
role as Gabrielle Solis. When the season ended last May, “Desperate Housewives” had jumped five years into the future, and Gabby
(Longoria’s character) had become a disheveled, exhausted mom of two toddlers, and needed a logical change of hairstyle.
According to reports, Longoria’s husband Tony Parker did the honors, wielding the scissors and lopping
off her long hair. However, not willing to leave everything into her husband’s hands, she had celebrity stylist Ken Paves on hand to
finish the deed, transforming Longoria’s husband-shorn hair into a perky new bob with lots of bounce. Longoria has been quoted as
saying: “Tony cut my hair. Ken fixed it. He set it up for Tony and said, ‘You do the first cut. I don't want her to be mad if she
hates it’.”
Longoria’s new short hair is flattering for the star. Her oval face makes her suited to wear virtually
any style but the soft layering and razor texture at the bottom portion of the style serve to beautifully frame the actress’ face
while the base length and fringe layers draw attention to her smoldering eyes and cupid’s bow mouth. It’s a look that suits her.
The normally lean-and-mean actress has also reportedly been enjoying some dietary freedom. She’s been quoted
as saying that she’s gaining weight for her role as well, since her character now is supposed to sport a larger frame. The actress
says that she’s enjoyed being able to let loose and enjoy some of her favorite foods with less inhibition.
(2008/07/26)
Good-for-the-Earth Hair Care Products Inspired by a Star
Los Angeles, California, USA - What happens when one of Hollywood’s hottest stylists and one of Hollywood’s hottest
leading ladies – both of whom share a passion for conservation – decide to team up and use their powers for good? The answer is that
you get a line of hair care products that are cruelty-free, environmentally sound and which benefit a global wildlife conservation
organization. The stars in question are Kate Hudson and stylist David Babaii, and the organization that receives the benefit of their
efforts is WildAid.
According to reports, Hudson and Babaii have collaborated on the line of cruelty-free, good-for-the-Earth
hair-care products for more than two years. Hudson has served as muse and lab assistant. In fact, Hudson endured the role of lab rat as
well, as it was that the products (made of volcanic ash, blue algae and white ginger) were tested only on her head. According to
Babaii, “Kate epitomizes the modern woman, not only with her unique personal style, but her commitment to global concerns. She's a
dream client and the perfect partner in this project."
And the admiration, it seems, is mutual. “I've been asked to do a lot of campaigns in the past and this
feels like the perfect fit for me. David is the best at what he does and he's put so much of himself into the development of this
line.” says Hudson, “And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve
wildlife is what makes this truly special."
The product line, called ‘David Babaii for WildAid’ is paraben-free and packaged in containers made with
10-percent recycled plastics. The company donates 10 percent of the profits to the WildAid conservancy group. FHI Heat, a leading
innovator in professional styling tools is also a partner and supporter in the venture. For information on release dates and locations
from which to purchase these products, please visit www.db4wildaid.com.
(2008/07/26)
New Line of Hair Jewelry Unites Style and Technology
Atlanta, Georgia, USA - The Newell Rubbermaid Corporation has issued an announcement from their Beauty & Style global
business unit regarding the launch of a new line of premier hair jewelry, called Goody Luxe ™. The new line is intended to address
global hairstyling trends and offer functional benefits to consumers that have been previously unavailable in this market.
The product line uses innovations in technology for hair adornment accessories which the company has
named StayPut Hold™ technology. The Luxe collection holds the hair securely in all the environments which the wearer needs.
The Luxe Collection is comprised of a variety of high-quality barrettes, fashion combs, headbands and
ponytailers in four styles: Vine, Deco, Antique and Starburst. They range from classic to modern and capture the crisp, sleek lines
of art deco, the charm and romance of vintage jewels, the whimsy and light of the constellations and the flourishing expressions of
vines and blooms. The Goody Luxe Collection is now available at leading food, drug and mass market retailers in the U.S. and Asia with
a suggested retail price ranging from $2.99 to $6.99. Luxe will be available in Europe, Mexico and Australia later this year.
(2008/07/26)
Beauty Master™ Clipper Now Available from Andis Company
Sturtevant, Wisconsin, USA - Powerful New Clipper Has 40% More Power for All Around Styling.
Andis Company’s new Beauty Master™ clipper boasts 40% more power with its high speed magnetic
motor that generates over 14,000 cutting strokes per minute for an impressive performance. The clipper is best for all around styling,
and the perfect tool for tapering and texturing. It’s extremely durable and runs quiet and cool. With a convenient lever, the clipper
lever can be adjusted from fine to coarse cuts, ranging from #000 to #1.
“Our magnetic motor is extremely powerful and handles any type of cutting,” says Fred Koeller, Vice
President of Marketing at Andis. “The Beauty MasterTM is an excellent choice for the stylist who wants a hard working clipper that
performs well day after day.”
Eight attachment combs are included with the Beauty MasterTM to provide a broad range in cutting options.
The clipper is ergonomically designed to fit comfortably in your hand.
Andis Company has been manufacturing handheld equipment to trim, cut, curl and dry hair since 1922. The
company’s products are purchased worldwide by stylists and barbers, consumers, guests at hotels and resorts, small animal groomers and
large animal groomers and shearers. Visit their Web site at www.andis.com.
(2008/07/26)
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