Pure Dutch evokes natural beauty, purity and innocence with images inspired by the collections of the world famous Rijksmuseum in
Amsterdam – ‘Venice of the North’. Antoinette Beenders, Global Creative Director of Aveda, has blended her love of contemporary
catwalk trends with the historical inspiration of artists from her homeland, to create some breathtakingly ethereal images. ‘When I
looked back to paintings of 17th Century Holland I found these incredible shapes, typically worn by men, which hooked perfectly into
the androgynous themes found in modern day fashion. Bridging these two influences produced the kind of simplistic beauty found in
these images,’ says Antoinette.
